navigate_before
navigate_next
arrow_back

Profile

check out the smize 🙂

Design creates culture.
Culture shapes values.
Values determine the future.

I advocate for the customer experience, my teammates and unique ideas. I strive to simplify complex problems and understand that the question is just as important as the answer. I seek and offer candid, constructive feedback while approaching conflict with humility, and a willingness to understand.

Born and raised in Atlanta, GA (Grady Baby) , I’m a product of its richly historic fabric of creative talent and cultural influence. From the lasting legacy of Dr. King to the industry-shifting genius of Outkast, my purpose is to create ideas and experiences that bring awareness, make a difference, and inspires change.

Experience

PERFICIENT

Lead Experience Design Consultant | May 2022 – Present

  • Drive design strategy and execution, specializing in creating accessible digital experiences aligned with WCAG standards, client goals, and brand guidelines.
  • Lead and mentor design teams to craft innovative, user-centric solutions across web, mobile, and enterprise platforms, including Sitecore and SharePoint.
  • Collaborate with product managers, developers, and stakeholders to define and refine design requirements.
  • Lead the creation & evolution of scaleable design systems to enhance efficiency and align brand and product goals.

TRUIST BANK

Principle Experience Designer | Nov 2021 – Apr 2022

  • Served as a subject-matter expert (SME), led end-to-end user experience initiatives for personal online banking products, contributing to a 25% increase in user engagement and a 15% reduction in user friction.
  • Conducted design workshops that aligned cross-functional stakeholders, resulting in a 20% faster solution.
  • Developed and refined scalable design systems that enhanced product efficiency, reducing design iteration time by 30% and improving consistency across platforms.
  • Partnered with leadership to define team processes, driving alignment across product, design, and engineering, leading to a 15% increase in team productivity and faster project delivery.

WARNERMEDIA

Growth Product Designer, Bleacher Report Live OTT | Mar 2018 – Apr 2021

  • Led brand development and product growth strategy for Bleacher Report’s live streaming service, driving a 30% increase in user engagement over two years.
  • Collaborated with cross-functional teams to design the BR Live interface across OTT devices, web, and mobile, enhancing user experience and accessibility and implement interface updates, contributing to a 25% boost in subscription renewals.
  • Played a key role in the growth of Bleacher Report’s live streaming service, now delivering over 300 annual live events, including major sports leagues such as the NBA and MLB.
  • Enhanced brand visibility and user acquisition strategies that contributed to a 15% growth in new subscriptions during the final year of tenure.

Sr. Product Designer, NCAA.com | Sep 2017 – Mar 2018

  • Led overhaul of NCAA.com, resulting in a 30% increase in user engagement and a 25% reduction in bounce rate.
    Redesigned 15+ key features and sections, improving overall site navigation and user experience.
  • Implemented a new UI components that reduced development time by 40% and improved design consistency across products.
  • Created 20+ responsive designs for desktop, mobile, connected devices, and OTT platforms, ensuring consistent user experience across all touch-points.

CARTER’S

Lead E-Commerce UX/UI Designer | Mar 2016 – Sep 2017

  • Developed scalable mockups and wireframe templates, facilitating improved cross-functional collaboration among three design teams.
  • Led UX/UI design for seasonal campaigns, ensuring a seamless user experience across digital touch-points.
  • Directed the end-to-end redesign of Carters.com and CartersOshKosh.ca, improving cart/checkout flow and driving a 25% increase in conversion rates.
  • Developed high-fidelity prototypes and a modular design system, integrating brand and product experiences across web, mobile, app, and in-store touch-points.
  • Applied user-centered design principles, reducing cart abandonment by 15% and boosting user retention.

PUBLICIS SAPIENT / SAPIENT NITRO

Sr. UI Designer | Dec 2012 – Sep 2013, Oct 2014 – Jan 2016

  • Collaborated closely with cross-functional teams, including developers and product managers, to translate business requirements into seamless, visually engaging interfaces.
  • Delivered high-fidelity wireframes, interactive prototypes, and design specifications for web and mobile applications.
  • Advocated for design consistency, creating and maintaining design systems to streamline development processes and improve design scalability.
  • Contributed to client presentations, delivering compelling design solutions and driving project success through clear, strategic communication.

CONTRACT WORK

1 year or less
AUTOTRADER BRANDMOVERS FITZGERALD + CO MACQUARIUM MERGE ATLANTA GWINNETT COLLEGE

Brands I've Helped Grow

I’ve collaborated with some of the world’s
top brands, enhancing digital experiences
to remain atop their respective markets.